The Marketing of Ozzy Osbourne

Ozzy Osbourne has a new autobiography out called I am Ozzy, and while it may not win many literary awards, for fans of the aging rocker, it is an enjoyable and candid memoir with surprisingly heartfelt memories of a life that included the heights of rock-n-roll fame, the peaks of scandal, and the transformation of the "Prince of Darkness" into a lovable pop icon.

Osbourne has come a long way since his days as the lead singer of Black Sabbath.  People who don't know his earlier career probably think only of the hyped-up incidents of his biting off the head of a bat on stage or his much-publicized freedom of speech court case, defending his lyrics.  Younger fans came to know him as the patriarch of The Osbournes, a reality show that humanized him as a family man. 

Above all, he is a great musician.  I have used some of his music in my high school student films -- "Suicide Solution" in Rest in Peace and "Mr. Crowley" in To Forgive Divine.  I was never a headbanger as a kid, but his music resonated with me, especially his solo albums: Blizzard of Ozz, Diary of a Madman, Bark at the Moon, The Ultimate Sin, No More Tears, and the rest.  His compilation The Ozzman Cometh is a must-have.

I look forward to seeing the next chapter in his career.

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