Keep the Change

Deep down inside, nobody really likes change.  Change can be confusing, frustrating, and outright frightening.  The positive side is that change can also be rejuvenating, enlightening, and much needed.  Society needs to move forward instead of remaining stagnant.  We can't just accept the status quo if it clearly needs improvement.  "Change" was a catch phrase of the last presidential election, but you know the old cliche: "The more things change, the more things stay the same."  Recently and especially during the last few days, a few tried and true things in my multimedia life have altered their ways, making me wonder if it is all for the best or just "change for change's sake."  I'm talking about Google Calendar, Netflix, and, of course, Facebook.

Ever since I signed up for Google+ (for the record, I'm on the "major disappointment" side of the new social media's beta trial), my Google Calendar has been a mess.  The new layout and functionality have been disastrous.  I ended up having to resort to a work-around solution and revert to the "Classic View."  Problem solved, but it was annoying to be in that position in the first place.  I checked online and a lot of other people have been having similar problems, with no easy-to-find resolution from Google itself, at least as of this writing.  Bad form! 

Next up is a change to come -- Netflix will be changing its business model, splitting in two.  One company will handle its traditional mail-in DVD subscription business with a new name, Qwikster (lame, I know).  The other company, still called Netflix, will handle its profitable and growing online video streaming biz.  Different pricing and new branding will certainly aggravate old-time customers.  Since Netflix is keeping its main name attached to the streaming business, it's no secret where the parent company thinks its future lies.  Sorry, DVD fans.

Finally, the hoopla about Facebook's design upgrade has been humorous to behold.  The uproar by users who hate the changes stems from, as Dave Fleet, VP of Edelman, the Public Relations giant, explains, "Historically, the company hasn't done a great job communicating change. This is another round that people weren't expecting."

A little communication goes a long way.  Change is inevitable, but we will survive.  Don't get me started about the changes George Lucas has made to the Star Wars movies for their Blu-Ray release!