Storytelling as a Skillset

On Monday night, I attended "An Evening with Rick Miramontez," hosted by Gabriel Shanks, the Executive Director of the Drama League. As president of the public relations agency O&M Co., Mr. Miramontez worked on some impressive and challenging campaigns.  He talked about his experiences with Spider-man: Turn Off the Dark, Manilow on Broadway, Kinky Boots, and Truman Capote's Breakfast at Tiffany's. One of the best take-away messages from the event was the need to "tell a good story."

Piggybacking on a previous essay I wrote, storytelling is a vital skillset for almost any profession. Whether you're a teacher, a lawyer, a politician, an entrepreneur, a salesperson, a social worker, or practically any occupation whatsoever, it helps to be able to tell an engaging tale.

Whenever we wish to communicate something, we need to find those connections that will attract an audience and perk up their interest. If it's told well, it will make others want to retell that same story, or a variation of it, in their own way.