Attending the PR and Media Relations Best Practices Summit

For the next few days I'll be attending the 4th Annual PR and Media Relations Best Practices Summit, presented by PR Daily, Con Edison, and Ragan Communications.  If the pre-conference workshops on Monday are any indication, the multi-day seminar will be loaded with information offered by excellent speakers.

First, Michael Smart gave us a terrific overview of "The Perfect Pitch." Next, a team from Ketchum Pleon Change offered an instructive examination on "Creating Your Measurement Plan." Finally, Senior Producer Larissa Hall of Tribune Broadcasting's Eye Opener morning show provided candid tips on video pitching in "Breaking into TV."

The big guns come out on Tuesday. Rick Won of McDonald's Corporation will chat about "Social Media in a Post-Consumer Age." Allison Steinberg of JetBlue Airways will discuss how to "Leverage a Company Blog to Increase Brand Awareness." Michael Smart returns with "7 Secrets of the New Media Relations Superstars." Mike Martoccia of Dopamine, Inc., outlines "How to Integrate Gaming into a Current Social Strategy." Claire Johnston of American Society of Clinical Oncology examines "The Art of Powerful Prose in the Age of Social Media." Michael Clendenin of Con Edison offers the case study "Hurricane Sandy: How Con Edison Communicated with Customers Using Traditional and New Media Tools." A special panel discussion then reflects on "How Social Media Has Revolutionized the Media and Affected Relationships with Journalists."

It all concludes on Wednesday with "Media Interviews and Crisis Communications Using Smart Phones and Social Media," "How to Measure Social Media," and the closing keynote address, "Turning Content Marketing Costs into Tangible Assets."

The media landscape is ever changing, so being able to attend these kinds of conferences is an eye-opening experience even for the savviest media professional out there.