The Power of Viral Videos

If you didn't believe in the power of viral videos to generate unprecedented publicity, take a look at the latest example -- three Irish guys singing a ballad version of the theme song from Friends.  The talented gents are Glenn Murphy, Oisin O'Callaghan, and Ronan Scolard, and their cover-song of the Rembrandts' hit has already been reposted online by Huffington Post, Buzzfeed, and just about every other major online outlet, not to mention the countless links by seemingly everybody on social media, and the inevitable endless pick-up by traditional newscasts and print publications.

I've embedded the video here for those of you who haven't seen it yet, and here's the link if the embed doesn't show up on your browser.

Mainstream record companies can only dream of such buzz. Even major celebrities rarely can hit a PR homerun such as this -- Beyonce came close when she surprised the world and her fans by unexpectedly releasing new songs on the Web, but even that pales in comparison to the widespread exposure this previously unknown trio has managed to achieve.

Viral videos rarely can be planned successfully. Typically, a good one that works is a combination of timing, luck, and of course exceptional content.

Let's hope these three guys have a plan up their sleeves to take advantage of all the sudden attention and all the opportunities that may come knocking on their doors.