The Increasing Value of Online Writing

Pundits keep talking about "the death of blogging," and social media has no doubt changed the blogosphere from what it was, but whatever it's called and however it will continue to evolve, there is no denying that online writing continues to grow in value. The latest news that the venerable New York Times has changed its movie review policy earlier this year, no longer guaranteeing coverage for every motion picture released theatrically in New York, sent a few shock waves through the independent film circles, who depend on such reviews for visibility and eligibility for award nominations. Popular blogs and Web sites will now be more valuable than ever as new media channels with loyal followings and high search engine rankings become sought out as part of filmmakers shifting publicity strategies.

As more and more people are using smart devices and mobile gadgets to communicate and to consume news items, writing for online media is a skill that is much in demand now and in the future. As a matter of fact, many of my students have used the blogs and other online writing assignments in my class as part of their portfolios to show prospective employers after graduation, and a number of them have landed impressive jobs with major companies embracing the online marketplace thanks to the online content they've created.

It's not just a matter of dollars and cents, it's a fundamental shift in social practices. Traditional media are still relevant, but online content has become a legitimate force as bloggers and other "influencers" earn respectability, drawing those much sought-after "eyeballs."

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